Every new year in Illinois brings with it a crop of new laws, but only in 2018 do the new laws bring with them a crop: corn now has official grain status in the Prairie State.
That’s not what this post is about.
While official grain designations, Barack Obama day (Aug. 4), and a ban on circus elephants seem to catch more of the headlines, there are some new laws that small businesses and entrepreneurs should be aware of starting in 2018. The first two amend the Consumer Fraud and Deceptive Business Practices Act and may affect some existing businesses, while the next three are designed to help entrepreneurs get new ventures off the ground.
1. The “Right to Yelp” Law
Small businesses often have love/hate relationships with review sites like Yelp or the review sections of Facebook and Google. Good reviews can drive a lot of business, but even one bad review can be damaging. It’s especially annoying for a business owner to read a bad review when they know that the version of events published by a disgruntled customer isn’t true. (Some notable out of state examples: Dallas couple slams their wedding photographer online, get hit with $1 million defamation verdict; internet celebrities mobilize army of followers to leave bad reviews on bar website).
To limit the potential for bad reviews, some businesses have included non-disparagement clauses in their contracts with consumers. You might consider what kind of message including a non-disparagement clause at the outset of a business relationship sends, but that’s a purely academic exercise as these types of clauses are now illegal in Illinois consumer contracts for sales or leases of goods or services, via the “Right to Yelp” law, SB 1898, Pub. Act 100-0240(a). An attempt to enforce such a provision is now considered an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act and can be enforced under the penalties section of that Act.
If “Right to Yelp” sounds familiar, it may be because there’s already a similar federal law on the books. But that law is only enforced by the Federal Trade Commission or state attorneys general — the Illinois law can be enforced by private citizens, and the plaintiffs’ bar knows it.
It should be noted that nothing about the law changes defamation standards. If a customer prints false allegations that meet the legal standards for libel or defamation, that remains actionable independent of any contractual agreement. Business owners are not left without tools to fight to protect their reputation, but consultation with an experienced attorney or reputation management professional is recommended before trying to engage in self-help when tackling negative reviews.
2. Price Discrimination Requirements
Hopefully, it will not come as a surprise to any business owner that it’s not legal to charge different customers different prices for exactly the same good or service solely on the basis of their race or gender. By the same token, it’s understood that tailoring a wedding dress rightly costs more than hemming a man’s pant leg. That’s not because one is for a woman and the other is for a man — one takes a lot more time and skill than the other. A new Illinois law reaffirms this exception to the general rule against price discrimination, but also requires that certain businesses provide price lists on demand for their 10 most requested services, in an effort to make prices more transparent. SB 298; Pub. Act 100-0207.
The affected businesses are:
(1) tailors or other businesses providing aftermarket clothing alteration
(2) barbershops or hair salons, and
(3) dry cleaners and laundries providing services to individuals.
If your business is covered by the new law and found to not be in compliance (i.e., not providing the price information on request), the law provides a 30 day period to fix the issue for a first offense. After that, a second violation could lead to consequences under Section 7 of the Consumer Fraud and Deceptive Business Practices Act. 805 ILCS 505/7. That means fines of up to $50,000, among other potential corrective actions.
3. Reduction in LLC Fees
If you’ve been considering starting a business but haven’t done so yet, good news: limited liability company (“LLC”) fees have just been dramatically slashed in Illinois. In a much-needed move for small businesses, Governor Rauner signed Senate Bill 867, Pub. Act 100-0571 on December 20, lowering LLC registration and other fees to be more in line with national trends as of that date. Illinois no longer has some of the highest LLC fees in the nation: where a new LLC filing used to cost $500, it now costs $150. Series LLC formation has been lowered from $750 to $400.
This makes an LLC a really attractive option for separating your personal assets from your business assets without some of the hassle of a traditional corporation. You’ll still want to evaluate which format is right for you.
If you do go with an LLC, having an attorney draft a solid Operating Agreement for the LLC is key to avoiding problems down the road especially if the LLC will be made up of multiple members. Tacking the attorney’s fees on top of the high LLC costs under the old structure was sometimes cost-prohibitive for new businesses, but the new law frees up resources for small business owners to invest more in legal guidance, other aspects of their business, or, less advisably, a pair of Big Baller Brand shoes.
If you’ve already formed an LLC under the previous pricing scheme, you’re not going to get that money back, but your business can see savings going forward. The filing fee for your annual reports is now $75, down from $250, and other fees have been cut as well.
4. Entrepreneur Learner’s Permit
This isn’t about driving, and it’s not necessarily for 15 year-olds. The General Assembly, over Gov. Rauner’s veto, enacted an Entrepreneur Learner’s Permit pilot program for entrepreneurs running new information services, biotech, or green technology businesses. SB1462, Pub. Act 100-0541. The program reimburses successful applicants for any filing, permitting, or licensing fees imposed by the State of Illinois in connection with the formation of such businesses.
To be eligible, the applicant must not currently own a business, and must have less than five years’ previous experience as a business owner. Priority is given to female- and minority-owned businesses. Because this is a pilot program, reimbursements are capped at a total of $500,000 program-wide. The Department of Commerce and Economic Opportunity (“DCEO”) will adopt rules on the application process.
5. Grants for Public Aid Entrepreneurs
Separately, the Governor signed legislation providing for a grant program to entrepreneurs who are currently on public aid. HB 736, Pub. Act 100-0347. Applicants under this program must submit a business plan or proposal, which will be evaluated by the state to determine whether a grant should be awarded. Annual reports on the progress of the business are required for continued access to the grant funds. As with the Entrepreneur’s Learner’s Permit, the DCEO will adopt rules regarding implementation.
If the Learner’s Permit and Public Aid programs don’t apply to you, there are still a lot of other great programs for small businesses. Check out the federal SBA.gov and the Illinois DCEO entrepreneur site for resources.
Peter Stasiewicz is a Chicago attorney focusing his practice on assisting small and mid-sized businesses navigate legal issues and overcome obstacles to success. You can call him at 312.957.6194, email him, or connect with him on LinkedIn.